
turning weird thoughts about behavior, spending & ai into products · Seoul, South Korea
i build products and small experiments around behavior, spending and applied ai. i’m especially interested in the weird gap between what people intend to do and what they actually do. why we impulse buy. why products become habits. why removing one tiny bit of friction can completely change behavior. why sometimes the best way to understand an idea is just to build it. so that’s mostly what i do.