Rich Vieren
Founder, Lore · Cape TownSpent over a decade documenting brands, artists, and athletes. Now also writing (and shipping) my own stories.
Vieren is a one man hybrid production studio, fusing high-end commercial work with a drive to explore the unconventional through personal passion projects.
Lore is a social-first video studio. We make content you can't ignore. We move fast and hate boring. We make video for startups that do too.
The tech changes every week. The taste doesn't.
- 1982Born. Belgium.
- 1998First video camera. Started filming everything.
- 2000First digital photo camera. Van der Vieren begins.
- 2005Sony VX2100. The camera that made everything real.
- 2007Sony PMW-EX1. Shooting sk8, BMX and snowboarding.
- 2010Canon 5D Mark II. Shot the World Cup in South Africa. Lost my heart there.
- 2012Start touring with Steve Aoki. One man army across the globe.
- 2018Created the coffee table book.
- 2019–2022Lots of corporate works. RIP my soul.
- 2022–2025Disappear off the face of the earth.
- 2026Full Sends Only.
