Loreby unfair.so
Lore

Social-first video studio

Making content you can't ignore. Built for startups that move fast and hate boring.

Red BullSamsungLevi'sNational GeographicThe North FaceAdobeTomorrowlandEpidemic SoundStrapiFullstoryEncoreStanleybeehiivNoimosStanSmartleadTrylleInbox ZeroSuperdesignRed BullSamsungLevi'sNational GeographicThe North FaceAdobeTomorrowlandEpidemic SoundStrapiFullstoryEncoreStanleybeehiivNoimosStanSmartleadTrylleInbox ZeroSuperdesign

Everything is a launch

A product, a feature, a founder finally on camera. 69 seconds of what we make for startups on X.

Happy Pay, hero video

A fintech from Cape Town sent a link and a Loom. Then vs now: archive footage and generated scenes, cut by a human editor. Live in 7 days.

Counting Sheep Club, launch film

A bedtime app for exhausted parents. The founder filmed on a phone in one afternoon, we directed the shoot live and built the rest around him. 90 seconds, two formats.

Wizardcore, an AI short film

Nothing was filmed. Custom characters, world building, a full narrative, generated and cut in a week. This is what “scenes we generate” looks like when we push it.

Apex OS, founder-led ads

A training program for founders who neglect their body. Talking heads, ad creatives and training footage, run through the founders' own accounts, because that is where the trust lives.

Vertical cuts, for the feed

Every launch video ships with a 9:16 cut. Founder ads, training clips, brand films. Swipe.

Apex OSFounder ad
Job applicationFounder content
Lock In SeasonCampaign
Cat × Veld & SeaBrand film
Founder adTalking head
Black Pope SyndicateAI clip
Apex OSAd creative
No shootSend a link and a Loom. We do the rest.
  • A script to approve first
  • Archive, stock and generated scenes
  • The product on screen
  • Voiceover, music, captions
  • Up to 60 seconds, 16:9 or vertical
  • One round of revisions
  • Live in 7 days
$5,900$7,900
You on cameraEverything above, plus the founder in it.
  • Filmed on a phone, directed live
  • Footage cut with generated scenes
  • Own voice, cleaned up
  • Up to 90 seconds, 16:9 and vertical
  • Two rounds of revisions
  • 7 days from the day footage lands
$9,900$12,900
Launch prices. 6 slots left.

32.8K website visitors

Our own launch. No product behind it, one video, one link. Here is the post, and the numbers from its activity screen.

Ted | unfair.so@notmiramurati · Aug 26

there is no launch i love you launchnothing.com

582Kimpressions
32.8Klink clicks
67.2Kengagements

Twenty years for Samsung, Red Bull and Levi's

Now I cut every launch video here. Send a link and a Loom, I send back a script within 48 hours. This one is Wolf Children, a film about presence.