Loreby unfair.so
Lore

Social-first video studio

Making content you can't ignore. Built for startups that move fast and hate boring.

Red BullSamsungLevi'sNational GeographicThe North FaceAdobeTomorrowlandEpidemic SoundStrapiFullstoryEncoreStanleybeehiivNoimosStanSmartleadTrylleInbox ZeroSuperdesignRed BullSamsungLevi'sNational GeographicThe North FaceAdobeTomorrowlandEpidemic SoundStrapiFullstoryEncoreStanleybeehiivNoimosStanSmartleadTrylleInbox ZeroSuperdesign

Everything is a launch

A product, a feature, a founder finally on camera. 69 seconds of what we make for startups on X.

Happy Pay, hero video

A fintech from Cape Town sent a link and a Loom. Then vs now: archive footage and generated scenes, cut by a human editor. Live in 7 days.

Counting Sheep Club, launch film

A bedtime app for exhausted parents. The founder filmed on a phone in one afternoon, we directed the shoot live and built the rest around him. 90 seconds, two formats.

Launches that break through banner blindness

Sasha Malysheva@aimalysheva · Sep 2

meet @mostik_ai! what happens when you put 12 PhDs in one room for four months?

mostik.ai
1.25Mviews
Jason Zhou@jasonzhou1993 · Sep 1

Introducing Claude for people-search No more $600 subscriptions, just $0.0089/lead

treg
1.05Mviews
Mujtaba@Mutchtaba2 · Sep 9

STOP PAYING FOR TOKENS ! Introducing Straitly, the first AI service that PAYS YOU for using tokens

Straitly
190.8Kviews
Elie Steinbock@elie2222 · Sep 4

Introducing hi.new! A way for bots to talk 1:1 or in groups.

hi.new
115.6Kviews

Wizardcore, an AI short film

Nothing was filmed. Custom characters, world building, a full narrative, generated and cut in a week. This is what “scenes we generate” looks like when we push it.

RAIN, a World Cup film

No camera, no crew, no location. Archive footage and a script.

No shootSend a link and a Loom. We do the rest.
  • A script to approve first
  • Archive, stock and generated scenes
  • The product on screen
  • Voiceover, music, captions
  • Up to 60 seconds, 16:9 or vertical
  • One round of revisions
  • Live in 7 days
$5,900$7,900
You on cameraEverything above, plus the founder in it.
  • Filmed on a phone, directed live
  • Footage cut with generated scenes
  • Own voice, cleaned up
  • Up to 90 seconds, 16:9 and vertical
  • Two rounds of revisions
  • 7 days from the day footage lands
$9,900$12,900
Launch prices. 4 slots left.

Vertical cuts, for the feed

Every launch video ships with a 9:16 cut. Founder ads, training clips, brand films. Swipe.

Apex OSFounder ad
Job applicationFounder content
Lock In SeasonCampaign
Cat × Veld & SeaBrand film
Founder adTalking head
Black Pope SyndicateAI clip
Apex OSAd creative

We ran this on ourselves

37,748

link clicks in two weeks, on under $10k of marketing

Post activity for “there is no launch”, Aug 26
Post activity for “$20k+ paid out to creators”, Sep 6
Post activity for “meet unfair”, Aug 20

Twenty years for Samsung, Red Bull and Levi's

Now I cut every launch video here. Send a link and a Loom, I send back a script within 48 hours. This one is Wolf Children, a film about presence.